The role makes the 2021 Radio and Television Personality award winner the new advertising face for the Adom Group.
The subsidiaries of the company include Adom City Estates, Adom Heights, Ace Heights, Adom Charity, Blessed Adom Trading, and Orel City.
At the unveiling ceremony, the Chief Executive Officer of Adom Group of Companies, Dr Bright Adom, said bringing Abeiku Santana on board was to inform low-income earners about the affordable housing units available to them.
“We know the housing deficit is in excess of two million, and it has been prevalent for a very long time. So we are poised to bridge the housing deficit gap, and plan to build about 5,000 homes in the next five years.
“To be able to achieve this target, we thought about the need to bring on board Abeiku Santana to spearhead this campaign about providing affordable homes to low-income earners,” he said.
Abeiku Santana expressed gratitude to Adom Group of Companies for the opportunity to be a part of the brand, and expressed his desire to add more value in the coming years.
“It is a great opportunity for me and a privilege to bring onboard my expertise in the area of marketing to inform Ghanaians, especially the middle-class group, as to the packages being offered by Adom City,” he said.
Managing Director of Orel City and Heights, Mr Kofi Adabor Ofori-Amanfo, said Abeiku Santana was a vital addition to the company’s progress, especially for its new subsidiary Ace Heights.
Managing Director of Adom City, Rev. Opoku Adjei, said his outfit had over the years carved a niche as one of the affordable bracket estate developers, adding that it looked to reach more low-income earners with this partnership with Abeiku Santana.
HIGHLIGHT FROM OUR WEBINAR ON MANAGING FAMILY BUSINESS
November 07, 2023
HIGHLIGHT FROM OUR OCTOBR IN-HOUSE PRESENTATION EVENT
November 07, 2023
LAKESIDE HILLS HOUSING PROJECT: A New Era of Comfortable Community Living
October 09, 2023
Driving Positive Change: Dutylex’s New Terminal Brings More Than Just Business Growth in Tema, Ghana
October 09, 2023
ENTREPRENEURIAL JOBS FOR ALL (EJobs4All) SUMMIT
October 09, 2023
CEOs CONNECT 2023 | 3RD EDITION
September 08, 2023
LAUNCH OF GHANA CLUB 100 AND GHANA INVESTMENT AND TRADE WEEK
September 08, 2023
WORKING VISIT TO NSIAH AUTOMOBILE
September 08, 2023
WORKING VISIT TO ONE HEART IMMIGRATION
September 08, 2023
August 01, 2023
SECOND INVESTOR CONFERENCE OF THE GTFCL
August 01, 2023
August 01, 2023
August 01, 2023
July 10, 2023
PROPAK GHANA 2023 MAIDEN EDITION
July 10, 2023
July 10, 2023
July 10, 2023
MOTHER’S DAY CELEBRATION (Ladies Lunch Out)
June 01, 2023
June 01, 2023
PROPAK GHANA 2023 MEDIA LAUNCH
June 01, 2023